*****Exclusive ATD Houston Chapter Members Event******* SIG Webinar: 12 Steps to Building and Growing a Successful Talent Development Firm & The Impact of COVID-19 Pandemic

*****Exclusive ATD Houston Chapter Members Event*******

Webinar: 12 Steps to Building and Growing a Successful Talent Development Firm & the Impact of COVID-19 Pandemic

Photo by JESHOOTS.com from Pexels

This webinar will be based on the presenter’s ATD March 2017 published book, The Complete Guide to Building and Growing a Talent Development Firm, and his subsequent monthly blog series for ATD’s Human Capital Community of Practice. Dr. Cohen will give a high-level overview of all 12 steps needed to establish a sustainably profitable TD business.

The discussion will include:

1. Understanding Industry Dynamics
2. Figure Out What You Want and Need
3. Define Your Purpose
4. Create a Business Plan and Structure
5. Put Together a Strategic Plan
6. Develop Your Offer
7. Establish Your Operating System
8. Market and Sell Your Offer
9. Serve Your Customers
10. Recognize Future Trends
11. Establish Your Growth Plan
12. Exit the Business

Particular attention will be paid to the impact of the COVID-19 pandemic on successfully engaging and sustaining these steps.

Learner Objectives:

At the end of the webinar, attendees will not only understand these 12 steps but also have gained insight into how to:

§ Determine the business they want
§ Set up their business for success
§ Create a compelling offer
§ Operate their business effectively
§ Grow their business profitably
§ Move forward with their next steps
§ Navigate through the impact of the COVID-19 pandemic

Ample time will be provided for questions both during and after the presentation. In preparation for the webinar, attendees should think about the extent to which they have practiced each step in their business, and be prepared to consider what changes they might need to make to combat the potential negative impact of the COVID-19 pandemic.

ATD Capability Model - Consulting and Business Partnering

To learn more about this model see: https://tdcapability.org/#/

About the Speaker

Dr. Stephen L. Cohen, Founder and Principal of Strategic Leadership Collaborative Steve Cohen is Founder and Principal of the Strategic Leadership Collaborative, a private consulting practice focused on business strategy and leadership development. He is a 40+ year veteran of the talent development industry and has earned worldwide recognition for his accomplishments when named one of the industry’s “thought leaders” by ATD. During his career, he has advanced the strategies of corporations around the globe, creating hundreds of groundbreaking consulting engagements for Fortune 500 as well as training supplier companies. He has also demonstrated a proven track record for building equity by growing top and bottom-line performance for eight different consulting enterprises in the education and training industry he has either founded, led, and/or sold. In addition to these firms, his employment history includes senior leadership roles with Wilson Learning, Right Management, and Carlson Companies. Because of this experience and expertise, he has been called upon to consult with some thirty firms needing strategic guidance, business coaching, and Board advisory services and served on 22 different Advisory Boards in the training and education industry, preparing many of them for eventual sale and/or merger. He has also facilitated strategic growth planning projects for numerous others. Steve recently pulled together his expertise and experience into a book, entitled The Complete Guide to Building and Growing a Talent Development Firm (ATD Press, March 2017; www.td.org/BuildandGrow). In addition, Steve continues to contribute to a monthly blog for ATD’s Human Capital Community of Practice focused on growing talent development businesses. (https://www.td.org/insights/growing-talent-development-firms) Steve has Masters and Doctoral degrees in Industrial/Organizational Psychology from the University of Tennessee and a BS degree in Psychology from Hobart & William Smith Colleges. He is also a Certified Performance Technologist. He has authored and delivered more than 150 refereed articles, chapters, and presentations on a wide spectrum of talent development topics, including leadership and organizational assessment, development, delivery, and evaluation.

Visit Strategic Leadership Collaborative's website: 

www.strategicleadershipcollaborative.com

Read Steve's book:

www.td.org/BuildandGrow

Event Registration and Cancellation Policy: ATD Houston has implemented Event Registration and Cancellation Policy for its paid events. If your registration fee is not paid within 15 minutes of signup, your registration will be cancelled and you will have to signup again.