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  • CTN Energy Corridor: Instructional Design: The Good, the Bad, and the Misunderstood

CTN Energy Corridor: Instructional Design: The Good, the Bad, and the Misunderstood

  • September 15, 2016
  • 11:30 AM - 1:00 PM
  • Omni Houston Hotel at Westside, 13210 Katy Freeway, Houston, TX 77079


  • Open to everyone at no cost

Registration is closed

Topic:  You may have heard the expression that instructional design is “both an art and a science,” but what does that really mean? When approached systematically, instructional design consists of a balancing act that requires a great deal of creativity and problem-solving. From needs analysis to delivery, the process of creating instructionally sound courseware can be a complex undertaking not only for beginners, but for seasoned learning professionals as well. Some projects fail to deliver results because there is an imbalance of art vs. science, or a complete misunderstanding of how to effectively apply the basic principles of instructional design.

In this session we will explore some of the challenges you may face during the lifecycle of an instructional design project. We will review best practices and tips to create effective learning programs that lead to positive business outcomes.

By the end of this session, you will be able to describe strategies to overcome common challenges faced during instructional design projects. You will be able to apply a critical lens to questions such as:

  • What type of analysis do I need to perform?
  • What can I do to make technical content engaging and interactive?
  • How do I prevent endless subject-matter expert (SME) review cycles?

Speaker:  Debra Bailey has over 15 years of experience developing training and curriculum for Fortune 500 companies across multiple industries, including oil & gas, insurance, higher education, and telecommunications. She has been instrumental to helping clients facilitate learning through effective and efficient uses of educational technology.

Debra holds a Master’s degree in Human Resource Development from Texas A&M University, and a Bachelor’s of Business Administration in Computer Information Systems from Baylor University (emphasis in Performance Improvement Technologies).


  • Park in the visitor garage off the feeder of I-10 and Eldridge.
  • Café on the Lakes can accessed through the garage entrance.
  • Let wait staff know you are there for the ATD Houston lunch event.

Food: Event will be held in the Café on the Lake. Lunch Menu $8 - $15.


Association for Talent Development, Houston Chapter
PO Box 32, Bellaire, TX 77402
Email: feedback@tdhouston.org

P 713-839-1757

F 713-839-1453

CHIP Code: CH7032 - Use for every purchase at the ATD Store

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