We all know that stories are a great way to engage an audience, and there's a lot of hype surrounding corporate storytelling, but let's face it, not many training programs elicit the same engagement as a New York Times bestseller or Hollywood summer blockbuster.
So what does it actually take to create a story that is not only engaging but also a highly effective training tool? You can apply the same concepts that pull you into a great book or movie to your training programs to elicit an emotional connection with your audience! In this session the speakers, who are storytelling experts and award-winning video producers, will discuss some of the key elements in story design and then show you how to use these story elements to create strong narratives specific to your company's people and culture.
They'll also cover why story-driven video is such a powerful learning tool, and why training videos in the past have not lived up to their potential as a great training resource.
Finally, they will reveal and discuss the aspect of story design that makes it truly effective: character design.
Learning Objectives:
- Learn basics of story structure and how it applies to your business solution.
- Understand the impact of character on your company culture.
- Discover how to structure characters that are more relevant to contemporary themes
ATD Competency Model - Area of Expertise This Session Supports: Performance Improvement, Instructional Design, Training Delivery, Learning Technologies, Knowledge Management, Change Management
Richard Fleming is an award-winning commercial and film director, cinematographer, and actor. He is a visual storyteller who has produced video content for Fortune 500 companies like Microsoft, CenturyLink, Comcast, ConocoPhillips, Best Buy, Nike, and the Discovery Channel. He runs two multimedia businesses and a nonprofit that helps small businesses grow and succeed.
Richard is the co-founder of Sage Media, a multimedia company that uses character-driven stories to further enforce a company's brand identity and company culture, better engage active learning across all levels of management, and truly transform employee behaviors.
As a seasoned advertising and visual media specialist, Austin Welch brings almost a decade’s worth of experience to the training video industry. Austin helps businesses differentiate their training by ensuring that media always maintains crystal clear business objectives and a strong ROI focus, while remaining visually engaging and entertaining.
Austin is an award-winning cinematographer and co-owner of Sage Media, a training and HR video production company focused on creating custom, narrative-driven training films.
If you have any issues accessing the webinar, please contact kconn@i2itech.com (Ken Conn).
