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  • Webinar: Email Course Design: Using Digital Marketing as a Learning Strategy

Webinar: Email Course Design: Using Digital Marketing as a Learning Strategy

  • May 13, 2021
  • 12:00 PM - 1:00 PM
  • Webinar

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Webinar: Email Course Design: Using Digital Marketing as a Learning Strategy


Photo by Matthew Fournier on Unsplash


WEBINAR DESCRIPTION: 

Organizations often treat learning as an event rather than a process. As an industry we know that eLearning, videos, and instructor-led training are only the beginning. To be effective, we need ways to support our workforce over time, building competence through multiple approaches.

In this session, we will talk about a budget-friendly trend used in digital marketing that can be easily applied to workplace learning: email for continual learning and support. We'll explore how email can be used effectively for spaced learning and performance support. Learn pro tips for designing in this format, and see a variety of real-use cases. As we explore the possibilities of email as a learning experience platform, you'll learn practical ways to implement this approach in your own organization.

LEARNING OBJECTIVES: 

In this session, you will:
• Learn about the practical application of email courses in workplace learning
• See examples of effective email courses
• Apply best practices in design of email courses
• Discover the common pitfalls of using email to support learning and performance

ATD Capability Model – Performance Improvement

To learn more about this model see: https://tdcapability.org/#/


ABOUT THE SPEAKER: 

Sarah C. Mercier, CEO of Learning Ninjas

Sarah Mercier, CEO at Learning Ninjas, specializes in innovative learning technology and strategic implementation of learning solutions. Sarah is the founder of meLearning Solutions and a national facilitator for the Association for Talent Development’s Master E-Learning Instructional Designer. Her innovative learning solutions have been recognized by winning industry awards, such as Best of Show at FocusOn Learning DemoFest for xAPI for Interactive eBooks, and Best Performance Support Solution at DevLearn DemoFest for Critical Success Factors training and assessment tool. 

Sarah is a frequent speaker at industry conferences and business events in the areas of instructional strategy, learning technology strategy, and learning solution design and development. Her work has been published in ATD’s 2020 Trends in Learning Technology, The Book of Road-Tested Activities, TD Magazine, Learning Solutions Magazine, CLO Magazine, and a variety of other training and workforce publications. 

For more details about Sarah, click here.

Visit Sarah's social media by clicking below:

CONTACT US

Association for Talent Development, Houston Chapter
PO Box 32, Bellaire, TX 77402
Email: feedback@tdhouston.org

P 713-839-1757

F 713-839-1453

CHIP Code: CH7032 - Use for every purchase at the ATD Store


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