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Lunch and Learn - Improving Instructional Video Effectiveness: Insights Into Viewer Habits and Wants

  • November 04, 2020
  • 12:00 PM - 1:00 PM
  • GoToMeeting Webinar
  • 45

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Lunch and Learn - Improving Instruction Video Effectiveness: Insights Into View Habits and Wants


Photo by Sara Kurfeß on Unsplash


With more and more video being used in learning and development, it’s important that the videos being created are effective and helpful. Video, like many forms of media, aren’t inherently good or bad, and their effectiveness depends a lot on how you design them. During this session, we’ll take a look at techniques and approaches to design and developing videos to make sure that the videos you’re creating are achieving their objectives.


Learner Objectives:


Learners will be introduced to Viewer Behaviors and how they have changed over the last 7 years and what that means for video creation.

Learners will gain insights into the characteristics that are used to make 'good' videos.

Learners will learn how to signal to their viewers that a video is worth their time and attention.



ATD Capability Model - Instructional Design, Training Delivery


To learn more about this model see: https://tdcapability.org/#/



About the Speaker


Matt Pierce, Learning & Video Ambassador of Techsmith Corporation


Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. Matthew has been a speaker at multiple learning and development focused and marketing conferences. He is a regular contributor to Training Magazine, and has been author for ATD, Content Marketing Institute, ReelSEO, and various other training publications. He currently leads TechSmith's customer education initiative around video.





Event Registration and Cancellation Policy:
ATD Houston has implemented Event Registration and Cancellation Policy for its paid events. If your registration fee is not paid within 15 minutes of signup, your registration will be cancelled and you will have to signup again.


CONTACT US

Association for Talent Development, Houston Chapter
PO Box 32, Bellaire, TX 77402
Email: feedback@tdhouston.org

P 713-839-1757

F 713-839-1453

CHIP Code: CH7032 - Use for every purchase at the ATD Store


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