Lunch and Learn - Improving Instructional Video Effectiveness: Insights Into Viewer Habits and Wants

With more and more video being used in learning and development, it’s important that the videos being created are effective and helpful. Video, like many forms of media, aren’t inherently good or bad, and their effectiveness depends a lot on how you design them. During this session, we’ll take a look at techniques and approaches to design and developing videos to make sure that the videos you’re creating are achieving their objectives.

Matthew Pierce, Learning & Video Ambassador from TechSmith Corporation, has created videos for learning and marketing for over a decade. Matthew has been a speaker at multiple learning and development focused and marketing conferences. He is a regular contributor to Training Magazine, and has been author for ATD, Content Marketing Institute, ReelSEO, and various other training publications. He currently leads TechSmith's customer education initiative around video.