Never underestimate the value of your values.
In today's business environment there is a lot of importance placed upon profitability, numbers, performance and the bottom line.
After all, isn’t that the point of running a business – to excel? In focusing on performance in the short term, we sometimes lose sight of what makes the biggest difference.
What really makes a business grow, thrive and stand the test of time? This session will focus on the advantages of having a value-based culture and what it makes possible both organizationally and personally.

This presentation focuses on a value-based culture which means standing by and upholding your values in any business situation.
You use your values as a lens that colors any dilemma you are faced with.
This is relevant to the learning professional because we are all faced with situations where our values are challenged, whether that be a coworker, a specific deal or a company.
In this session, we will discuss the advantage to standing by your values, even when it may seem like the more daunting option. Kevin will provide real-life examples and illustrate how a value-based culture plays out and effects the overall perception of a company or person.
These examples illustrate how standing by your values/creating a value-based culture in your workplace, in the end benefits you and your company.
ATD Competency Model - Area of Expertise This Session Supports: Performance Improvement, Integrated Talent Management, Coaching
Speaker: Kevin Cullen, President and Co-Founder of Leadera Consulting Group, has been helping businesses create powerful leaders through breakthrough training for over 30 years.
Working with key individuals to fortune 500 companies, Kevin is committed to creating and empowering leaders of a new era. As a specialist in leadership development, strategic implementation, performance coaching and artful communication,
Kevin has trained leaders at every level within an organization. His leadership expertise has consistently delivered improved performance, assisted businesses implement change initiatives to seize growth opportunities while aggressively striving to attain measurable, lasting results.